January 2011
7 posts
LOVE This Blog Post From Justine Musk. Every Time...
A “hostile brand” is a brand that doesn’t bend over backwards trying to be accessible or “mainstream”. It plays up its differences as advantages and has an edgy, challenging quality. People tend to love or hate them. People also use them as identity markers: to engage with this brand makes a specific statement about who you are, or who you want to be.
Kate Moss is a cool example of this and...
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“First they ignore you, then they laugh at you, then they fight you, then you...”
– Mahatma Gandhi
My new Favorite song from a DJ, Frank Delour, in...
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